Fahy will be responsible for overseeing all Yahoo!’s brand development, customer insights and communications in Europe.
Toby Coppel, managing director for Yahoo! Europe, said the key marketing appointment was part of the internet behemoth’s bid to develop its customer-oriented activity.
Fahy joins from Research in Motion (RIM), where he was brand marketing director for BlackBerry across the EMEA region. While at RIM, Fahy developed and delivered brand marketing programmes for the launch of BlackBerry into the consumer market.