The ad enables readers to access exclusive music from rock group Pendulum via a mobile internet site.
The ad features a two dimensional barcode called a Quick Response - or QR - code.
Firstly, the reader must text the word Kerrang to download a programme for the code.
Then the reader takes a picture of the QR barcode in Kerrang! using the phone's camera. The picture of the QR code is then uploaded to a mobisite, where the user can access an exclusive remix of the single.
The deal was brokered by PHD and Squiggly Square, the UK distributor for i-nigma, the code reader service.
It is believed that this is the first time the technology has been used in a UK ad. An Emap spokesman confirmed that, if successful, the same technology would be used across other Emap titles.