The bimonthly magazine, formerly published by Emap, is distributed to more than 13,000 promotions and incentives professionals.
The first issue of Promotions Buyer produced by Summersault will be the November/December 2007 edition, which is due out on 26 November.
Gail Franks, managing director of Summersault Communications, noted the deal further strengthens the contract publisher’s customer magazine presence. She added that work on the revamped title would begin shortly.
Summersault Communications currently produces customer and business publications for clients including Central Train’s Connect, Booker Cash & Carry’s Talking Shop and Thomson Fly’s Aim Magazine.