News Corp and NBC line up rival to Joost

US video site Hulu is still in its trial stage, but is already primed for a debut in the UK.

News Corporation and NBC Universal's yet-to-launch US online video site, Hulu, is gearing up for a UK launch that is expected to provide strong competition to Joost.

The service, which is still in private trials will rival Joost for the mantle of the online video sector's strongest professional content offering.

While online video players such as YouTube lead the way in terms of video users to date, Hulu and Joost are expected to at least match its success due to their as-yet-unrivalled line-up of professional content from the Hollywood studios.

The strength of the proposed content offering on Hulu - which features programming from the likes of MGM, Sony, E! and National Geographic - is expected to provide stiff competition for sites such as and 4degD, which feature much UK-origin content.

Hulu is remaining tight-lipped about its specific plans to launch the service beyond the US.

Christina Lee, Hulu director of corporate communications, told Media Week: "Hulu is working with content partners to acquire distribution rights and licences to bring the experience to users in additional markets globally."

According to a former NBC Universal executive with knowledge of the company's digital strategy, the two Hollywood studios intend to bring Hulu to the UK. The source said: "It's on the roadmap for sure, although the rights issues are obviously a challenge. If they can clear these hurdles, then they will."

In the US, Hulu will be a free, ad-supported service.

Lee noted that the platform would seek to carry ads in a low-key manner. She said: "At trial, Hulu offers sponsor cards before a video, interstitial ads during normal commercial breaks, in-page banner ads and overlay ads."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.


Get news by email