MediaCom’s win is the first time in the history of the IPA Effectiveness Awards that a media agency has won the accolade.
MediaCom and MCBD developed a strategy to cut gun grime, encouraging youths to come forward with information surrounding guns. As a result of the campaign there was an 86% rise in phone calls to the police concerning intelligence on gun crime plus a 15% drop in gun crime offences.
In addition, four gold awards, six silver awards, eight bronze awards and 11 special prizes were presented. Among these other winners Media Planning Group scooped a gold award for its work with Magners while Vizeum picked up a bronze award with VCCP for its work with Cola-Cola Zero in the UK. Meanwhile BJL Group picked up a bronze award for its work with Aqua Optima.
For further details about the winning campaigns, and the IPA Effectiveness Awards, visit: www.ipaeffectivenessawards.co.uk. And to view the creative work of the winning entries, visit: www.ads.xtremeinformation.com