MediaCom the Grand Prix winner at IPA Effectiveness Awards

LONDON - MediaCom was crowned winner of the Grand Prix at last night's IPA Effectiveness Awards in Scotland, for its joint campaign with MCBD for the Trident 'Stop the guns' campaign for the Metropolitan Police Service.

MediaCom’s win is the first time in the history of the IPA Effectiveness Awards that a media agency has won the accolade.

MediaCom and MCBD developed a strategy to cut gun grime, encouraging youths to come forward with information surrounding guns. As a result of the campaign there was an 86% rise in phone calls to the police concerning intelligence on gun crime plus a 15% drop in gun crime offences.

In addition, four gold awards, six silver awards, eight bronze awards and 11 special prizes were presented. Among these other winners Media Planning Group scooped a gold award for its work with Magners while Vizeum picked up a bronze award with VCCP for its work with Cola-Cola Zero in the UK. Meanwhile BJL Group picked up a bronze award for its work with Aqua Optima.

For further details about the winning campaigns, and the IPA Effectiveness Awards, visit: www.ipaeffectivenessawards.co.uk. And to view the creative work of the winning entries, visit: www.ads.xtremeinformation.com

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