Media Bitch

LOOSE TALK

The words "tact" and "diplomacy" are not the first that spring to mind when you think of Fru Hazlitt, managing director of GCap London, but her latest outburst is certainly not likely to endear her to the good people of Wales.

Hazlitt, speaking at the RAB's autumn conference, said in reference to a negative story in a Welsh newspaper about London hosting the 2012 Olympics: "Who cares what the fucking Welsh think?" Just a suggestion, but perhaps a spot of media training might be in order before the launch of Xfm South Wales on 29 November? There is still time ...

Meanwhile, elsewhere in radio, GMG Radio chief executive John Myers (pictured in red jacket) and his brother Eddie set off on a two-day 1,100-mile tour of all 11 GMG Radio stations on their Honda Gold Wings (that's a motorbike). Operation Gold Run, which is set to raise £5,000 for the Jigsaw Children's Hospice, started at GMG Radio Scotland in Glasgow, where managing director Billy Anderson rose at 6am to speed the brothers on their way, and finished in Newcastle, where the pair received a Grand Prix welcome from Century FM.

According to Myers, who finished the trip with "an arse like a busted couch", his trip was "a more hazardous pursuit" than former Chrysalis boss Phil Riley's cycle ride from Land's End to John O'Groats or Ralph Bernard of GCap's London Marathon effort. "I could have been killed at any moment," Myers claimed.

WHEN SMALL NEWS IS MAKING THE HEADLINES

Never mind the Berliner and the tabloid - national children's newspaper First News has given new meaning to the phrase "compact format" by bringing out the world's smallest newspaper at just 32x22mm.

Editor Nicky Cox said of the tiny edition: "I'm not sure there's quite as much to read in it as our regular weekly issue, but every word will still have you hooked."

Bitch was indeed captivated by the 30-word analysis of cinema audiences - and with certain London freesheets filling their pages with pictures of Amy Winehouse day after day, the content still compared favourably to its competitors.

THOMPSON MAKES A BIG SPLASH WITH EUROTACHE

The early leader in thelondonpaper's Movember challenge (see www.thelondonpaper.com/advertising) is Clear Channel Outdoor, which hosted a Eurotache competition at its sales and marketing conference in Berlin.

Contestants Stephen Trott, Aaron Martin, George McGhee, Richard Bon, Neil Thompson, Ollie Deane, Tom Roche (eventual co-runner-up), Cedric Rouse, Paul Coldham and Achraf Khennoussi all displayed weeks of growth for the discerning female judges.

Winner Neil Thompson was the proud recipient of the Eurotache Cup, and although co-runner-up Ollie Deane was obviously bitterly disappointed, his Sales Employee of the Year award, presented at the gala dinner, went some way towards easing his pain.

MERRY KERRY LOVES A FAG, A DRINK ... AND ICELAND

Kerry Katona, the face of budget supermarket chain Iceland, is arguably one of the worst brand ambassadors ever.

Katona, who is four months pregnant with her fourth child, told Star magazine that she smokes just one cigarette a day, and that reports of her downing five drinks on a recent night out were wide of the mark - she only had two.

So, mum's gone to Iceland ... to stock up on a litre of Smirnoff and 20 B&H.

Next week: Katona lobbies Ofcom for stricter HFSS advertising regulation.

C4 TAKES A SHAMELESS APPROACH TO TRADING

Channel 4 enlisted some colourful characters to strong-arm agencies during last week's trading sessions, held in a disused church in Great Portland Street.

No, not C4's Andy Barnes, Kevin Lygo, Matt Shreve and Steve Alexander, who talked schedules, share points and performance (snore), but actor David Threlfall, in the guise of a drunken Frank from Shameless, and C4 chef Jamie Oliver.

Oliver asked OPera, which handles the Sainbury's account, to treat him to a free lunch - but "none of that cheap Pret a Manger stuff," while Threlfall took a more direct approach, going for the snappy: "Just give us your fucking money."

Asked so nicely, how could MindShare, ZenithOptimedia and Starcom possibly refuse?

- Got any gossip? mwnewsdesk@haymarket.com

TIME BANDIT - GERRY MCKENNA

Managing director, MDM.TV

35% - Meetings - sales meetings, investor meetings, fundraising meetings, sponsorship meetings and networking events. A high priority at the moment is possible expansion into Europe and other territories, involving several hours of conference calls to potential partners and travelling to meet representatives of European football clubs.

30% - Catching up with our finance director about the current deals running across the network and new ads about to go live. Interviewing bands such as Foo Fighters and Editors for the Stadium Music League feature that runs on the screens and listening to my iPod to keep up to date with the latest music trends.

20% - Watching football and going to gigs. The beauty of my job is that I can hide behind the excuse of client entertainment and still get to enjoy the best gigs at the MEN Arena and see Manchester United every weekend.

10% - Playing tennis. I try to play only against players over the age of 60 - I don't like losing. Playing football at quite a few major football stadia, but we mostly end up losing. I just blame the other 10 players and, as managing director, they don't answer back. Well, not to my face at least.

5% - Checking out the upcoming fixtures and trying to work out the earliest point in the season that Manchester United can retain the Premier League title.

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