Brother leans on Clear for printer push

LONDON - Consumer electronics company Brother UK has launched a campaign to promote its range of laser colour printers.

The £2m press and outdoor campaign was created by Manchester-based agency Clear Marketing Communications. It will target a business audience with page adverts in management and office-focused titles plus posters focused around city centre commuter routes and train stations.

Brother’s media planning is handled by MediaVest.

This latest campaign follows Clear’s work to promote Brother’s mono printers.
 
Clear was set up in 2000 as an integrated marketing communications agency specialising in advertising, public relations, design, sales promotion and direct marketing. Existing clients include Going Places, Harry Ramsdens, GMG Radio and Millie’s Cookies.

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