LSW rebrands following Wilkie appointment

LONDON - Luxury brand agency Large Smith Walford (LSW) has rebranded as W-W Walford Wilkie to reflect the appointment of Mark Wilkie as creative director.

Wilkie has worked with LSW for the past seven years as a freelance creative, and recently merged his design company, Campbell Wilkie, into LSW.

Wilkie’s appointment comes as W-W Walford Wilkie begins to press ahead with new clients, including Useful Chick Stuff and Indian luxury brand, Ganjam.

W-W Walford Wilkie was set up as LSW in 1987 by Julian Walford, originally focusing on premium luxury brands including Hermes and Richemont. Its clients include The Spectator and The Business magazines.

Walford was also responsible for developing the marketing strategy for the Red Bull brand.

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