Canon to link with C4 for video-on-demand offer

LONDON - Photography giant Canon is poised to go live with a first-of-its-kind online marketing deal that will see it give away TV content through Channel 4's video-on-demand service 4oD.

Canon will next month launch the Canon Content Lounge, an area within Channel 4’s 4oD service dedicated to promoting the firm’s new digital camera, the IXUS 860 IS.

Episodes of comedy programmes Peep Show, Father Ted and Meet Ricky Gervais will be given away free during the deal that will be promoted through a campaign site created by media agency BJK&E. The Canon areas will also be publicised through the homepage of Channel 4’s main site, Channel4.com.

The campaign is a departure from the banner and skyscraper ads normally hosted by 4oD, which was one of the first broadcasters to run extensive video ad campaigns online. 4oD will run the promotion for one month from 19 November.

Content on 4oD is free for up to 30 days after it appears on core terrestrial channel Channel 4. The broadcaster charges users for material accessed after 30 days.

Canon’s campaign follows a report last week that Channel 4 is the most popular TV service on the internet.

Continental Research’s report on internet TV services found that a quarter of internet TV viewers use 4oD compared to 16% using BBC’s iPlayer, while 12% were found to have used Sky Anytime.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share
Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

Share

Get news by email