First Direct opts for Ubiquitous approach

LONDON - Taxi advertising company Ubiquitous has been commissioned to carry out a marketing campaign for First Direct.

Until Sunday (28 October), First Direct customers who hail one of 30 First Direct-branded cabs can travel anywhere in Zones 1 and 2 with no charge.

The offer marks the end of a campaign for First Direct which has seen the cabs carrying megaside advertising for two months.

Andrew Barnett, Ubiquitous managing director, said: “Working with First Direct we have created a much more experiential campaign, not forgetting our unique relationship with our very own brand ambassadors - the cabbies.”

 

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