RSPCA keeps mag in-house, unveils plans

LONDON - The RSPCA's quarterly membership magazine Animal Life plans to double its circulation by Spring next year with a new design in the offing.

The 40-page glossy will increase its print run to around 90,000 copies for the March 13 edition, after research revealed thousands of supporters who do not subscribe to the publication are interested in reading it.

To further improve the magazine, the layout has been redesigned while editorial will remain focused on animal welfare information, RSPCA campaigns and pet advice.

Advertising spaces are currently being booked for the bumper-circulation edition.

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