Intelligence agency, Microsoft going in-game

LONDON - Government comms and security agency GCHQ has turned to Microsoft's in-game advertising network to attract the next generation of recruits.

Government Communications Headquarters (GCHQ), the UK intelligence and security organisation that works closely with MI5 and MI6, has struck a one-month deal with Massive, Microsoft’s in-game advertising firm, to run a campaign promoting careers in the civil service.

Recruitment ads will run from the start of November on PC and console games on Massive’s network, in a deal brokered by recruitment agency TMP Worldwide.

GCHQ works principally with the Ministry of Defence, Foreign and Commonwealth Office, MI5 and MI6 as well as law enforcement authorities.

Last month research from the Internet Advertising Bureau found that three out of four gamers hold a positive view over in-game advertising.

Nickelodeon opts for Ralph for Kids Choice digital

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email