Insiders' Guide - Dennis Publishing, Corporate Technology Division

- Number of people in your team?

Ten.

- Who does what?

Paul Rayner is ad director and a nine-year Dennis veteran. Nicky Crawford is account manager on MacUser and is our team's resident Zimbabwean. Alex Skinner is account manager on MacUser and Guy Scott Wilson is its classified sales executive. Ben Topp is PC Pro ad manager, Andrea Mason is the account manager, Natalie Forsdike is its senior sales executive and Morgan Harrison-Doyle is the classified sales executive. Paul Franklin is deputy ad manager on ITPRO.co.uk and Glen Calvert is sales executive.

- Who is the biggest character and why?

Morgan and Guy are our newest recruits, but both have made their mark already, Morgan with her persuasive ways and Guy with his tough, no-nonsense sales attitude. They are the Bonnie and Clyde of the classified sales world.

- What is your office atmosphere like?

Running two market-leading magazine titles, two annual awards shows, two relatively new launches and numerous special projects makes it very busy. The pressure is on, especially around our multiple deadlines, but it's a friendly environment. The office is a paperless one, with each person having a large desk with their own pot plant. We also have Smooth FM playing to get us in the mood. The dice game settles the argument over whose turn it is to make the tea.

- What stands you apart from the rest of the industry?

Apart from our award-winning products, we're probably the only team in the country to have a Leeds, Enfield Town, Watford and a Leicester Tigers fan in it.

- What does it take to get a job in your team?

We recruit real sales people, with a passion for magazines and online. The majority of senior staff at Dennis have worked their way up from junior ad or editorial positions. Other than that, interest in football is a big help, or shoes in the girls' case.

- How are staff encouraged to hit targets?

Carrot and stick from ad director Paul, plus a great commission structure. Sales person of the month awards, sales conferences and spot prizes. Also, the annual sales person of the year award, with the major prize of a paid-for trip to Felix Dennis' house on the Caribbean island of Mustique is quite an incentive.

- Where do you all let your hair down?

We are spoilt for choice, being sited just off Goodge Street. Our local is the high-end King & Queen. We can also be found drinking from the ice luge at the Nordic Bar on Newman Street, and later at Road House or Pop.

- Is your team the best in the business?

E-mail julia.martin@haymarket.com.

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