JCDecaux's digital airport panels start to attract ads

JCDecaux Airport has started to sell ad space on its 700 digital airport panels for its BAA Airports portfolio, which will offer advertisers targeted networks, as well as guaranteed coverage and frequency.

The panels, which will all be portrait shaped, can be sold nationally, according to airport, by terminal, or by retail area, and can be bought in two-week campaigns or on an individual, one-off basis, with flexibility on campaign length.

The different packages include the national digital airport panels, which will consist of two networks targeting the check-in, lounges and flight information displays, and be seen by up to 75 million passengers a year.

The Heathrow Express panel portfolio, known as Hex DAPs, will be made up of 63 screens located in the main walkways to and from the platforms and terminals, used by an estimated 5.3 million people a year, 69% of whom are AB.

The 95 Gateroom Destination DAPs will reach the 34 million departing passengers a year, offering extended dwell time in a closed environment.

A national two-week digital panel campaign across seven BAA airports will cost £75,000 according to the ratecard, and a typical two-week campaign at a regional airport will cost an average of £10,000.

Every panel offers 12 minutes of advertising space per hour and each ad will last from 10 to 30 seconds, running 72 or 74 times an hour.

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