What are the chances of getting seven Soho radio buyers to Wales at 5am on a Tuesday? Slim to none, as it turns out, which is why Real Radio Wales, which celebrates its seventh birthday this week, upped sticks for its first London broadcast.
Let's hope the big smoke's radio experts - including Cathy Lowe from PHD and OMD's Kate Roscoe and Nicole Blass - were suitably impressed.
Meanwhile, another media milestone was News Magazines' party for the new-look Skymag, where Sky's James Murdoch and Julia Barry rubbed shoulders with Christian Slater, Lisa Snowdon (pictured) and, er, Tina Hobley from Holby City.
But the biggest excitement took place on the flight home from the Trinity Mirror sales conference in Spain. Who should the 130-strong crew bump into as they waited in the departure lounge at Marbella Airport, but the Modfather himself, Paul Weller? Most star-struck was John Howard, circulation manager for the Mirror, who rushed up to Weller and lifted up his trousers to show off his prize tattoo. Apparently, 40-something Howard said: "I may look like a prat, but when I was 18 I got a tattoo of The Jam done on my ankle." To which the former Jam frontman replied: "I don't know about that, but you look like a prat just for wearing those (box-fresh Converse) shoes." That's entertainment.
SHORTLIST PEP TALK HAS TROUBLE RAISING A SMILE
Mike Soutar's motivational speech to ShortList distributors was a triumph of David Brent-style sales techniques, as a quick search on YouTube will reveal.
Soutar, dressed in a fetching blue cagoule, told his troops to smile before delivering the immortal line: "Good morning, here's your weekly ShortList." But not everyone is convinced.
As one YouTube posting said: "The last thing I want to see as I'm trudging to waste my life at work is some cheerful **** who thinks he's Timmy Mallett and looks like he's enjoying his job."
JURASSIC PATH HOLDS NO FEARS FOR HARDY HIKERS
The Proclaimers said they would walk 500 miles; JCDecaux set the bar at a still impressive 50 for its charity hike in aid of Macmillan Cancer Support. Seven walkers, including Jamie Lindsay and Paul Shearring from the outdoor firm and Nick Bedford and Marie Williams from Kinetic, walked along the historic Jurassic Coast from Sidmouth to Poole in just two days, assisted by a slight tailwind.
The team has raised £10k so far; if you would like to help them beat last year's total of £15k, please visit www.justgiving.com/jamielindsay.
CARAT CHIEF SHARROCKS LANDS CATCH OF THE DAY
Carat's annual fishing trip on Hampshire's River Test was attended by a stellar cast of media anglers, including ITV's Gary Digby, James Wildman from IDS, the Telegraph's Dave King and Nick Bampton from Viacom Brand Solutions.
Catch of the day was landed by Carat's chief executive Nigel Sharrocks, who hooked a "small whale" - the second-biggest fish caught on that stretch of the river.
Bitch hears that Sharrocks, who had the 9lb trout gutted to take home to his newsreader wife Fiona Bruce, has been eating fish suppers ever since.
OOPS - THE SUIT FITTED, BUT THE HEAD DIDN'T
And finally: Associated Newspapers' Stephen Miron has never been pictured wearing a tie, so you can imagine his surprise when he clocked the photo that accompanied his guest column in last week's issue of Media Week.
Due to an "unfortunate chain of events" too complicated to delve into, Stephen's head was superimposed onto someone else's body - and 40 eagle-eyed readers did in fact text Stephen to alert him to the fact that he looked "like Quasimodo".
Media Week would like to apologise unreservedly for any distress caused. For the record, this was no reflection on Miron's sartorial skills.
TIME BANDIT - GERALDINE TOSH, MANAGING DIRECTOR, IPOINTS.CO.UK
35% - With four streams to the business, including ipoints' coalition, direct and e-mail marketing, own-branded loyalty programmes and research, no two days are ever the same. My main focus is business development and expansion, which involves looking at new product development and potential acquisitions, either solus or with the international team.
30% - I'm a compulsive e-mail checker. I think I may have developed a problem. I can't be away from my e-mails for too long - whether it's checking the BlackBerry, laptop or even passing by an internet cafe in an emergency. I often find I respond to e-mails while commuting, to clear them before I get to the office. Anyway, I'm still looking for a cure. 20% Meetings - internal, team, group and individual. I love being involved in all areas of the business and making sure everyone's aware of our goals. Whether the team loves it as much is an entirely different question. 10% Following ipoints' significant growth over the past few years, we were acquired by a French plc, which means I travel to Paris fairly regularly. I'm brushing up on my French, which is not only proving to be useful in meetings, but also with taxi drivers. 5% Socialising with the team - every Friday after team updates, I'm usually buying the rounds at our local pub. After all, work and no play makes for a dull working environment.