JCDecaux sells ad sites at Heathrow

JCDecaux Airport has sold an estimated 65% of its long-term holdings at Heathrow's Terminal 5, six months before the site opens, and is preparing to begin selling all digital advertising opportunities.

Outdoor agencies Kinetic and Posterscope are believed to have taken the majority of ad spots, with the former scooping the rights to the Global Gateway site, which consists of four lightboxes measuring 29m x 3.6m and has been taken by a "major financial services client".

Although the company says selling has exceeded its expectations, there are still a handful of long-term sites available, including some on the Beacons, the 1.5m x 3.2m lightboxes mounted on the terminal's signage.

Digital selling will begin in mid-October and JCDecaux Airport revealed this week that it had signed a 10-year contract with Fujitsu Services, which will provide the technology and hardware for digital ads on the Samsung screens being installed across BAA airports.

Terminal 5, which is due to open in March 2008, has seen an estimated investment of £25m in digital and traditional ad sites.

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