JCDecaux sells ad sites at Heathrow

JCDecaux Airport has sold an estimated 65% of its long-term holdings at Heathrow's Terminal 5, six months before the site opens, and is preparing to begin selling all digital advertising opportunities.

Outdoor agencies Kinetic and Posterscope are believed to have taken the majority of ad spots, with the former scooping the rights to the Global Gateway site, which consists of four lightboxes measuring 29m x 3.6m and has been taken by a "major financial services client".

Although the company says selling has exceeded its expectations, there are still a handful of long-term sites available, including some on the Beacons, the 1.5m x 3.2m lightboxes mounted on the terminal's signage.

Digital selling will begin in mid-October and JCDecaux Airport revealed this week that it had signed a 10-year contract with Fujitsu Services, which will provide the technology and hardware for digital ads on the Samsung screens being installed across BAA airports.

Terminal 5, which is due to open in March 2008, has seen an estimated investment of £25m in digital and traditional ad sites.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom has struck a deal with ITV to fill the first ad break of the channel's new breakfast show, 'Good Morning Britain', with spots for its clients.

Share
Square Mile publisher aims for 450,000 users for Festival Baby site

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans.

Share
The language of content and how to find an agency that is fluent

The language of content and how to find an agency that is fluent

More than a few voices speaking at once normally means an inability to hear anything that's being said, regardless of the wisdom of any one speaker.

Share

Get news by email