JCDecaux behind Peugeot's Eurostar campaign

LONDON - Peugeot has booked a blanket campaign at the Eurostar terminal in Waterloo station to targetin with fans heading to France for the Rugby World Cup.

The campaign with JCDecaux Airport, which has been booked with the company’s Sphere division through Postercope’s Source team, will promote the manufacturer’s new 308 model with a display car, LED screens, hanging banners and floor media, dominating the Eurostar concourse.
As one of the official partners of the World Cup, Peugeot is hoping to catch the attention of passengers at Waterloo, where the campaign will be visible.
Last year, 7.85 million passengers travelled on the Eurostar, and passenger figures are expected to top 8 million this year as a result of the World Cup, with 79% of passengers fitting the ABC1 profile, and 49% aged 15-44.
Visitors to the campaign area, which will be in place until 21 October, will have the chance to win a 48-hour test drive of the Peugeot 308.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email