JCDecaux behind Peugeot's Eurostar campaign

LONDON - Peugeot has booked a blanket campaign at the Eurostar terminal in Waterloo station to targetin with fans heading to France for the Rugby World Cup.

The campaign with JCDecaux Airport, which has been booked with the company’s Sphere division through Postercope’s Source team, will promote the manufacturer’s new 308 model with a display car, LED screens, hanging banners and floor media, dominating the Eurostar concourse.
As one of the official partners of the World Cup, Peugeot is hoping to catch the attention of passengers at Waterloo, where the campaign will be visible.
Last year, 7.85 million passengers travelled on the Eurostar, and passenger figures are expected to top 8 million this year as a result of the World Cup, with 79% of passengers fitting the ABC1 profile, and 49% aged 15-44.
Visitors to the campaign area, which will be in place until 21 October, will have the chance to win a 48-hour test drive of the Peugeot 308.

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