NI's londonpaper looks at wrap deals

News International's thelondon-paper is in negotiations with agencies and television channels to secure cross-media advertising deals for new accounts.

Under the proposal, agencies working with the paper would take out a wrap-around cover ad on the first day of each major television campaign.

The deal would see the paper land up to £60,000 a time, while advertisers would get a four-page ad in each of the paper's 500,000 copies on top of the wrap.

Ian Clarke, general manager, News International Free Newspapers, said: "If an ad cover is done cleverly, and works in with our product, the majority of our readers will like them."

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