Ex-editor confirms launch of The Day

LONDON - Former Daily Express editor Richard Addis has confirmed plans to launch an upmarket freesheet newspaper called The Day, which will be circulated in and around the London area.

Former Daily Express editor Richard Addis has confirmed plans to launch an upmarket freesheet newspaper called The Day, which will be circulated in and around the London area.
Addis said The Day was one of four newspaper projects he had been working on through new company Shake Up Media, which he founded earlier this year.
“The Day has been through a few different guises, but the current one is free, London area, more upmarket,” he said.
While Addis declined to disclose any content details or a launch date, he admitted that, in an increasingly crowded market, it would help if a new contender possessed “a niche element – like sports or business”, following in the footsteps of business freesheet City AM or Mike Soutar’s soon-to-launch ShortList.
While Addis would not disclose potential backers for the venture, it is understood that he has approached rail companies and Daily Mail and General Trust, owner of the Daily Mail.
Addis also revealed that he plans to launch a weekly title in the ultra-local news market, using paid-for user-generated content.
“News will be posted online by members of the public and then printed out in newspaper form on a weekly basis,” he said. 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Share
Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

Share
Jimmy Savile victims urged to claim compensation in new ad campaign

Jimmy Savile victims urged to claim compensation in new ad campaign

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

Share

Get news by email