Peugeot to sponsor Sport's rugby ball wrap

LONDON - Sport, the free weekly magazine, has signed a sponsorship deal with Peugeot for next month's Rugby World Cup.

The car manufacturer will sponsor a one-off cover wrap that will aim to replicate the feel of a rugby ball.

Peugeot is an official partner of the Rugby World Cup which starts on Friday 7th September. Sport is out on the same day and will feature a range of content based on the tournament.

Peugeot’s partnership with Sport is part of a drive to promote its sponsorship of the World Cup. The main feature of the campaign is a drive to find the best fan at each game.

Sport next month celebrates one year in publication. The magazine targets ABC1 males by distributing copies at tube stations, gyms and among business class travellers.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email