Peugeot to sponsor Sport's rugby ball wrap

LONDON - Sport, the free weekly magazine, has signed a sponsorship deal with Peugeot for next month's Rugby World Cup.

The car manufacturer will sponsor a one-off cover wrap that will aim to replicate the feel of a rugby ball.

Peugeot is an official partner of the Rugby World Cup which starts on Friday 7th September. Sport is out on the same day and will feature a range of content based on the tournament.

Peugeot’s partnership with Sport is part of a drive to promote its sponsorship of the World Cup. The main feature of the campaign is a drive to find the best fan at each game.

Sport next month celebrates one year in publication. The magazine targets ABC1 males by distributing copies at tube stations, gyms and among business class travellers.

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