In Brief

Interactive Digital Sales, Diageo, Dennis, Stuff, Maxim, Conde Nast, Easy Living, Ocean Outdoor, Chester Zoo, Streetbroadcast's, United Christian Broadcasters, Primesight, Sport, O2

Interactive Digital Sales has brokered a deal with Diageo brand Baileys to sponsor Living comedy-drama Men in Trees, starring Anne Heche. The six-figure deal is the first TV sponsorship Baileys has undertaken since Sex and the City. It will begin on 6 September and run for the 17-week duration of the show.

Stuff magazine in the US will be folded into fellow Dennis title Maxim, according to reports. Dennis is selling its men's titles to private equity firm Quadrangle Group in a $240m deal. The new magazine group will be called Alpha Media Group. The deal does not affect Stuff in the UK.

Jamie Oliver has signed an exclusive deal with Conde Nast's Easy Living magazine to become their resident "Agony Food Uncle". The celebrity chef announced he will be writing a monthly column for Easy Living from November. He will respond to food queries and share recipes.

Out-of-home contractor Ocean Outdoor has set up a regional division to exploit advertising opportunities in major UK cities. New recruit Phil Ross will lead the operation from the company's base in Liverpool, reporting to national development director Glenn Price.

Chester Zoo has come up with an eye-catching creative for its latest ad campaign, which is being run on a selection of Streetbroadcast's lamppost panels. Agency Robson Brown and poster specialist Kinetic have designed a series of animal-themed sites to promote the zoo.

United Christian Broadcasters has secured DAB digital radio capacity on MXR, covering five major regions and potentially reaching a further 17.6m people. It launches on 1 October.

Outdoor contractor Primesight is launching an advertising package aimed at Glasgow students ahead of the new university year. The Glasgow Subway will be the focal point of the ad sites, offering 30 six-sheets, 45 four-sheets and 82 carriage cards.

Sport magazine has tied up with mobile phone brand O2 to support the England team in the Rugby World Cup. Sport's 300 distributors, dressed in replica England tops, will hand out copies of the mag, which will carry a four-page cover-wrap featuring O2 branding.

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