MediaBitch

LOOSE TALK

More is more in the world of women's magazines, as proven by the September issue of Harper's Bazaar - "the biggest and most beautiful edition to date".

As a celebration of the magazine's new look, the logo of the September issue on all 50,000 London newsstand copies is studded with no fewer than 200 Swarovski crystals.

According to Tess Macleod Smith, publishing director at NatMags, working with Swarovski has given Harper's Bazaar "dramatic visual presence on the news-stands".

But while bling is best in the women's market, men's magazines appear to be playing it down, perhaps in sympathy with the sector's circulation figures.

First, Mike Soutar (pictured) declares there will be no nudity or profanity in his new free men's mag ShortList; next, Esquire editor Jeremy Langmead chooses "sexy but sophisticated" Michelle Pfeiffer as his relaunch cover star. What's brought on this puritanism? Could it be, as Nuts launch editor Soutar put it, that some men have "more than one thing" on their mind? Heaven forbid.

Meanwhile, Emap Advertising has partnered with eBay to raise money for kids' charity The Rainbow Trust, through an online auction. Emap's fundraising drive on eBay runs from 13 August, culminating with a party on 5 September at the Embassy, Mayfair. Tickets are available for a minimum £10 donation from www.emapadvertising.com.

DIVE-BOMBING BANGER MARS GUY'S GETAWAY

Mobile phones were buzzing on the rooftop of central London's Trafalgar Hotel as the Orange Media team hosted its first annual summer barbecue.

Although most of the evening passed without incident, with 80 of Orange's friends chatting amicably over beers and burgers, there was one scuffle of note.

As Guy Middleton, the soon-to-be corporate communications director for Orange rival 3, left the party, he was hit on the head by a rogue sausage "accidentally" thrown from the sixth floor of the building. According to eyewitness accounts, it was the sausage that came off worse.

DOUBLES - AND BEER - ALL ROUND AT THE MEC OPEN

Meanwhile, Mediaedge:cia Global Solutions raised £2,700 for housing charity Thames Reach at its annual tennis tournament, contested between mixed doubles teams from MEC and media owners including Newsweek, Forbes and Eurosport.

While "spectacular" sporting prowess was displayed by Tim Hodges and Charlotte Moore from Fortune magazine, who won the coveted MEC Open Cup, John Dore, managing partner at MEC Global Solutions, took things rather easier.

As our picture (above) shows, Dore managed to misplace his tennis racket and exchange it for a calming pint.

STEVEN BOBS TO VICTORY AT CARAT IN THE PARK

Another recent contest was GCap's sports day for Carat media buyers in Hyde Park - a spoof on the Party in the Park event called, er, Carat in the Park.

According to GCap, Carat's 40-plus buyers "really got involved" in old-school sports day favourites, including sack, egg-and-spoon and wheelbarrow races.

The star of the show was TV manager Steven Ballinger, who won not only the obstacle race, which involved drinking shots of sambuca, but also the apple- bobbing contest, where he picked out an amazing 15 apples in 60 seconds (pictured below).

And the day's winning team - all teams were named in the style of school houses after GCap stations: TheJazz, Capital, Classic and XFM - was TheJazz. Bitch hears that, true to form, Carat celebrated at the nearby Rose and Crown long into the night.

TIME BANDIT - ANDY GOODHAND, Vice-president, planning and presentation, Nickelodeon UK

35% - Working. This is the time spent doing the things you'd expect, like meetings, e-mails, creative briefings, finance bits, people stuff and moaning.

30% - Planning. What to have for lunch (short term), our October/December channel schedules (medium term), and our multi-platform channel plans for 2008 (long term).

20% - Insight to action. Understanding our audience - applying insight into how kids respond to digital and working with our sales house Viacom Brand Solutions to develop opportunities for our clients. Involves a lot of chin stroking.

10% - Batting those pesky curve balls - stuff I had no idea I needed to do when I got into work that morning.

5% - Remembering what life is really all about - putting kids first. Working on a major fundraising event for a kids' charity, run in tandem with our CSR "See Something, Say Something" anti-bullying initiative. Feeling even better about my job. After all, going grey is quite a distinguished look.

0% - Taking work home. I have my own Nick Jr and Nickelodeon target demo at home - I enjoy watching Dora the Explorer and Spongebob Squarepants with them. Then mum spoils it and tells us to go upstairs to read bedtime stories.

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