BBC tenders its Global Channels account

BBC Worldwide, the commercial arm of the BBC, has put the estimated £3m media planning and buying account for its Global Channels business out to tender, ahead of launching a host of new channels across EMEA and the Asia Pacific region.

The review, which is being handled by the AAR, does not affect the £1m media planning and buying account for BBC Magazines' activities in the UK, currently handled by Omnicom's PHD.

BBC Worldwide, which includes global TV sales, magazines and digital media, spent just over £7m on advertising in the 12 months to the end of June, according to Nielsen Media Research. A BBC spokesman confirmed that the organisation is holding chemistry meetings with media agencies this week, as it looks to appoint an agency to handle planning and buying for its Global Channels division.

Global Channels, which launched 18 months ago, covers wholly-owned channels BBC Prime, BBC Food and BBC America, as well as a range of themed channels - including BBC Entertainment and BBC Knowledge - which are being rolled out globally.

The BBC is reportedly looking at taking the sales for BBC America, currently handled by Discovery, back in-house.

BBC Worldwide has seen a three-fold increase in profits over the past three years. It posted record profits for the 12 months to 31 March this year, with a pre-tax rise of 24% to £111.1m, including a 5% rise in international sales to 46%.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share
Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

Share

Get news by email