It's official: size really does matter in media

LONDON - Media's longest-running debate has finally been settled: size does matter... at least in the field of digital out-of-home media.

Confirmation came at Street- broadcast's launch for its new StreetLive units, to be rolled out across the nation over the coming months.

According to Mungo Knott, Streetbroadcast's managing director, most people's reaction to the digital unit, which took centre-stage at the launch, was: "Gosh, it's bigger than I expected."

So there you go: small is no longer beautiful.

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