Fuse SPORT signs up for supercasino

LONDON - The company behind Manchester's proposed super-casino has signed up a sponsorship agency to develop marketing initiatives focused on sport.

Fuse SPORT signs up for supercasino
Fuse SPORT signs up for supercasino

Fuse SPORT, a Manchester-based agency that specialises in sports media and experiential marketing, will help create a calendar of sports evenings where the city's sporting heroes will mingle with casino guests.
The sportsmans' evenings are to involve the screening of a large sporting event, where a local team or sportsman is competing, such as a Ricky Hatton title fight or United winning the treble.
Manchester was selected as the site of Britain's first super-casino in January, beating rival bidders including Blackpool and the Millennium Dome in Greenwich.
Known as Manchester 235, the 5,000 square metre super-casino will have up to 1,250 unlimited jackpot gaming machines, a multi-purpose arena, a swimming pool, an urban sports venue, restaurants, bars, a nightclub and a hotel.
However, the plan is subject to parliamentary approval and faced a setback in March when the House of Lords voted 123 to 120 against siting of the casino.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share
Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom has struck a deal with ITV to fill the first ad break of the channel's new breakfast show, 'Good Morning Britain', with spots for its clients.

Share

Get news by email