Lucozade launches digital campaign

LONDON - Lucozade Hydro Active is launching a UK digital media campaign on Boomerang Media’s Health Club Channel network.

Creative for the campaign has been made by Grand Visual and will roll out across 268 Fitness First and LA Fitness Clubs over three months from Monday 30 April.Two 30-second infomercials will feature a personal endorsement of the product by an expert trainer, highlighting the science behind the drink and the benefits of consumption during exercise.The campaign was planned by MediaCom and booked through Boomerang Media, which runs the music channels featuring fitness related content and advertising.

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