Vital Stats - Travel insurance

As the shift to self-organised, no frills travel allows us to enjoy more overseas trips, the demand for multi-trip/annual insurance is increasing.

This is likely to evolve the way in which search campaigns are run, because multi-trip/annual insurance terms are less seasonally dependent than short-term travel insurance, but can also generate greater returns.

Annual insurance peaks in cost-per-click (CPCs) and volume during January, as consumers look to cover themselves for the year ahead.

It maintains volume through until September, marking the end of the summer travel season.

Internet searches for "travel insurance" are already ramping up as consumers start planning their summer breaks.

Searches for travel insurance will peak in the summer as consumers search policies to cover themselves for last-minute deals, or holidays booked earlier in the year.

The pay-per-click marketplace for travel insurance follows similar trends to those experienced in the travel sector as a whole, with seasonal peaks occurring during both January and the summer months.

Cost-per-click is highest during these peak periods due to increased conversion. During the seasonal slowdown, cost-per-clicks can fall by as much as 25%.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email