Vital Stats - Travel insurance

As the shift to self-organised, no frills travel allows us to enjoy more overseas trips, the demand for multi-trip/annual insurance is increasing.

This is likely to evolve the way in which search campaigns are run, because multi-trip/annual insurance terms are less seasonally dependent than short-term travel insurance, but can also generate greater returns.

Annual insurance peaks in cost-per-click (CPCs) and volume during January, as consumers look to cover themselves for the year ahead.

It maintains volume through until September, marking the end of the summer travel season.

Internet searches for "travel insurance" are already ramping up as consumers start planning their summer breaks.

Searches for travel insurance will peak in the summer as consumers search policies to cover themselves for last-minute deals, or holidays booked earlier in the year.

The pay-per-click marketplace for travel insurance follows similar trends to those experienced in the travel sector as a whole, with seasonal peaks occurring during both January and the summer months.

Cost-per-click is highest during these peak periods due to increased conversion. During the seasonal slowdown, cost-per-clicks can fall by as much as 25%.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share
Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

Share

Get news by email