Equi=Media wins Imagine Homes account

LONDON - Equi=Media Group has won the £1.6m media planning and buying account for investment property company Imagine Homes, in a competitive pitch against Tri-Direct and All Response Media.

The off and online account will be focused on driving customer acquisitions. All media activity will be aimed at new entrants to the managed buy-to-let property market and experienced investors looking to expand their portfolio.

Equi=Media is now going to increase its media presence from national and specialist press into outdoor advertising and promotions. It will also carry out natural and paid-for search activity to drive people to the Imagine Homes website. This will be supported by direct response and online brand advertising.

Andrew Burgess, managing director of Equi=Media, said the agency had picked up the account following the integration of its direct and digital services last year.

Last month, Equi=Media won the online and offline media for business software firm Sage (UK).

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