WWAV wins £5m Premierline Direct account

Commercial insurance company Premierline Direct has appointed WWAV Rapp Collins Media Leeds to handle its £5m planning and buying account as it pursues an aggressive strategy to grow its market share.

The newly launched agency succeeds Premierline’s incumbent MediaVest.
The Premierline account is the first major account win for WWAV Rapp Collins Media Leeds since the appointment of Jon Ghazi, who joined as media development director from BT in October.
The agency’s first work for Premierline will break in April and will include the launch of two brands in the business-to-business insurance market.

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