Sky to sponsor Virgin breakfast show

BSkyB has signed a year-long sponsorship deal with Virgin Radio's breakfast show, hosted by Christian O'Connell.

The deal, which begins on 22 January, will include promotional trails and TV-related features played on the show as well as a sponsorship of the Sky TV guide featured in Russ William's mid-morning show and The Geoff Lloyd Show from 8pm-midnight.
It will also include some bespoke online activity on the station's recently re-vamped website, www.virginradio.co.uk
Sky will use the sponsorship to promote its channels, services and programmes to customers across the UK to the breakfast show's one million listeners.
The deal continues a 13-year-long partnership between the two brands which started when Sky ran the first promotion to be heard on the newly-launched Virgin Radio.

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