7Stars wins Business Channel brief

The7Stars has been appointed to handle the media planning and buying to support the launch of new free-to-air satellite digital station The Business Channel.

The media campaign is expected to go live this weekend with press advertising across a number of broadsheet newspapers.
The commercial channel began broadcasting in the UK on 20 November this year on Sky's 547 slot, with the aim of providing business lifestyle and entertainment programming to the country's entrepreneurs and small and medium-sized enterprises.
Its initial programme, entitled The Murdochs, profiled Rupert Murdoch's family and business empire. Later offerings have included boardroom drama Purpose starring Mia Farrow and John Light.
The channel is also set to feature business education programmes from the Open University and other business training colleges. A set of interactive web sites will run alongside its output at www.thebusinesschannel.com.
Content is currently scheduled around acquired programmes with the intention of adding commissioned programmes to its roster within the next few months.

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