Starcom sees off three to clinch Premier Foods brief

Starcom has secured the £20m media planning and buying work for the consolidated Premier Foods account.

The win follows a four-way pitch involving incumbent agencies Walker Media and ZenithOptimedia, and a final shoot-out with Carat.

The business was previously divided between Walker Media, which managed the Quorn account, and ZenithOptimedia, which handled Premier Foods' brands Ambrosia and Branston Pickle, as well as the Campbell's range.

Starcom UK chief executive Linda Smith said: "It's been an interesting year. I am delighted for the whole team.

"It's been a company effort and that, combined with the open process of the pitch, has created a sense of excitement and momentum for Starcom."

Premier Foods purchased the Campbell Soup Company, including brands such as Oxo and Batchelors, in July for £460m.

Quorn became part of Premier Foods in 2005 after Marlow Foods was acquired for £172m.

The merged company will have annual sales of £2.6bn, with 93% of revenues coming from the UK.

RHM's culinary, cake and bakery divisions manufacture some of the nation's most iconic brands, such as Bisto, Sharwood's sauces, Robertson's jam, Mr Kipling, Hovis and Mothers Pride.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email