Starcom UK set for major restructure

Starcom UK Group is to undergo a major restructure, axing senior roles in its traditional media buying division to pave the way for a refocus on its digital operations.

The move by chief executive Linda Smith, less than a year after her arrival, will see more resources pumped into Starcom Digital, alongside a major investment in new data management staff and systems. Job losses have not been ruled out.
The changes see John Davidson, currently TV buying director for Starcom MediaVest, become UK group TV buying director. Chris Williams, Starcom's TV buying director, has been offered two other roles, although it is not known if he has accepted either.
Neil Allen, who joined as Starcom MediaVest press director from Mediaedge:cia this summer, has been promoted to UK trading director of press, while Adrian Pike stays in his role as Starcom press director.
Within Starcom digital, digital director Nigel Sheldon takes up the role of strategic planning director for digital, while head of direct Andrew Smith becomes head of operations. Digital and direct operations are now housed in the same department.
John Baylon, TV group director, becomes a digital account director at Starcom Digital, although Adrian Carpenter will continue running the BT TV buying business.
Smith revealed that Starcom's worldwide digital operations were lined up for major investment, with a global Starcom Digital network a possibility. She said: "I've been here 10 months now and I am looking at how we create more diversified services. Behind these changes are the need for growth and investment in certain areas. I'm not denying that there will be roles at risk. Change is always difficult."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share
Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

Share

Get news by email