In brief

PHD North, Hachette Filipacchi, Busch Media Group, Telegraph Media Group, The Guardian, IPC Ignite, All Response Media, CNBC, Conde Nast

PHD North has won the £8m media planning and buying account for home shopping giant Otto UK after a five-way pitch. The business was previously split between Zed Media and MediaVest Manchester. Otto UK's account will now be consolidated into Manchester-based agency PHD North.

Hachette Filipacchi has poached Charlie Whitmarsh, ad director on Conde Nast's Easy Living, to fill the new role of advertising director on Elle magazine.

Busch Media Group has appointed Titan Outdoor to run an outdoor campaign promoting its adventure parks Sea World, Discovery Cove and Busch Gardens. The six-week campaign is appearing on 96-sheet, backlit panels in London, Manchester, Birmingham and Scotland.

The Telegraph Media Group has promoted Carley Ayres to advertising manager from group head for the magazine and insert sales team. Ayres, who joined the firm in 2005, was previously group head of magazines at Associated Newspapers.

The Guardian is to sponsor the Avalon Film Festival in virtual reality world Second Life. The festival is the first sponsorship in a longer-term collaboration with Second Life and London-based virtual world design agency Rivers Run Red.

IPC Ignite's sponsorship and brand solutions team is to run advertorials in Nuts and NME to support the Department for Transport's Think! Drink Drive and Drug Drive road safety campaigns before Christmas.

All Response Media has hired Michelle Boxall as affiliates manager in its digital department. In her new role, she will work on accounts including Vonage, Page & Moy, Harley Medical Group and Oxfam.

CNBC, the business channel, has relauched its website, cnbc.com, in a bid to make it more relevant to viewers. New features include what CNBC described as an "unprecedented amount of business videos".

Conde Nast is launching an Indian edition of Vogue. The publisher is setting up an international business in the country headed by Alex Kuruvilla, a former managing director of MTV India, and plans further launches.

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