Wedding TV's advertising sales director is Shireen Ridgway, who was, until August, group advertising director of The Wedding Group at NatMags, overseeing sales on You & Your Wedding, Cosmopolitan Bride and youandyourwedding.co.uk.
Ridgway is also a former group advertising director for Conde Nast South Africa and worked on the launch of House & Garden and Glamour magazines.
The channel has also hired Robin Bayley, a former director of marketing for Europe and the Middle East at Jetix, as marketing director.
Dolphin TV will handle ad sales, sponsorship and promotions across the Wedding TV website. David Goffin, Dolphin's managing director, said: "Wedding TV is an original and creative channel, and by Dolphin being involved at this stage we can maximise on the commercial opportunities the channel has to offer."