Numbers don't lie

£1bn ... is the figure set to be smashed for the first time by sponsorship spending in the UK next year, according to WPP investment arm Group M.

The boom will be fuelled by the London Olympic Games, with 2007 seeing the first tranche of Olympic money. The London Games are hoping to raise £750m between now and 2012, and £400m is due to be booked next year alone.

Group M predicts a further £200m in 2008, when it expects sponsorship to remain above the £1bn mark and, according to report author Adam Smith, head of futures at the company, "never come back below".

TV sponsorship is likely to be the biggest benefactor, with a £130m injection in 2007, also including the "all ITV no-BBC Rugby World Cup", with sponsorship as a whole rising by nearly 50% in the year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email