NTL Telewest rebrands as Virgin Media

Cable operator NTL Telewest is to rebrand as Virgin Media from the first quarter of next year, following the acquisition of Virgin Mobile this summer.

Virgin Mobile will continue as part of the new Virgin Media group.

The rebranded company offers "quadplay", which includes digital TV, broadband, mobile and home phone. In September NTL Telewest and Virgin Mobile launched its first quadplay offer, with the four products available for £40 a month.

Steve Burch, president and chief executive officer NTL Incorporated, said: "While work remains to be done between now and the re-brand, our decision to announce its name and logo today is a reflection of my confidence that we're well on the way to creating an organisation that can live up to this vision by consistently putting the consumer first."

NTL Telewest's content division, Flextech Television, provides television channels for the UK multichannel TV market and owns transactional channels: Price-drop TV, Bid TV, Speed Auction TV and Screenshop. Flextech also owns 6 entertainment channels: LIVINGtv, LIVINGtv 2, Bravo, Challenge, Trouble, Ftn and is a 50% partner in UKTV.

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