Published in English, German, Spanish, French, Italian and Dutch, the title contains news and features for Harley Owners' Group members across Europe, Africa and the Middle East. Some 20,000 copies are sent to Harley owners in the UK.
The magazine is published in the United States and then changed slightly for the European market. However, under the new deal, Hog Tales will have a much stronger European focus.
"For now we are doing some initial work for the December issue, but in 2007 we will be redesigning the magazine and providing much more European content, while enhancing the essence of the Harley-Davidson brand." Said Bob Crawley, managing director of Archant Dialogue.
Archant Dialogue has experience in working with multi-language editions, already producing 400,000 copies of Saab Magazine in 17 languages.