Archant Dialogue wins Harley-Davidson contract

Archant Dialogue has won the contract to publish Hog Tales, the bimonthly Harley-Davidson magazine.

The magazine, which is sent out to 100,000 members of the iconic motorbike's owners' group, is published in six languages - English, German, Spanish, French, Italian and Dutch.
It contains news and features for Harley Owners' Group members across Europe, Africa and the Middle East. Some 20,000 copies are sent to Harley owners in the UK.
The magazine is currently published in the US and changed very slightly for the European market. However, under the new deal, Hog Tales will have a much stronger European focus.
Bob Crawley, managing director of Archant Dialogue, said: "For now we are doing some initial work for the December issue, but in 2007 we will be redesigning the magazine and providing much more European content, while enhancing the essence of the Harley-Davidson brand."
Archant Dialogue has experience in working with multi-language editions, already producing 400,000 copies of Saab Magazine in 17 languages.

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