Film mag Hotdog to close

SMD Publishing is to close monthly film magazine Hotdog unless it can find a buyer for the title, less than a year after it bought it from Highbury and just weeks after its latest relaunch.

Richard Olsen, Hotdog's managing editor, confirmed SMD would stop publishing the title and that he was in talks with publishers about buying it. SMD is also weighing up publishing the title solely online.
"Hotdog is an exceptional magazine, but it is not economically viable in its current form," he said.
Olsen confirmed that the November issue would be its last.
SMD revamped the title last month in a larger format with a greater emphasis on DVDs, TV shows, the internet and computer games. But its news-stand sales are thought to have fallen from 11,387 to around 7,000 in the past year.
Hotdog was launched by ex- Loaded editor James Brown's company I Feel Good in 2000.
Pitched as an irreverent riposte to mass-market film magazines such as Emap's Empire and Future's Total Film, it posted a debut ABC of 39,254, but lost half of its sales within a year. By December 2005, sales had fallen to 13,659, including subscriptions.
SMD, a start-up offshoot of adult magazine publisher Remnant Media, was Hotdog's fourth owner in six years.

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