ZenithOptimedia and MediaCom strike gold

Publicis-owned media agency ZenithOptimedia and WPP's MediaCom were among the golden gong winners at the Institute of Practitioners in Advertising (IPA) Effectiveness Awards, held last night to recognise commercially powerful campaigns.

A total of six gold awards, 16 silver, eight bronze and 13 special prizes were presented to the industry great and good by journalist Piers Morgan at a Park Lane Hilton ceremony sponsored by Thinkbox.  
Submitted jointly with creative agency DDB London, MediaCom's campaign entitled "Volkswagen Golf: 30 years in the making", tapped into Golf's strength as a well-regarded and financially valuable brand over the last three decades.
ZenithOptimedia's campaign for O2, entered with three other agencies, VCCP, Archibald Ingall Stretton and Lambie-Nairn, demonstrated how rewarding customers for their loyalty has helped to generate a medium-term payback of investment of up to 80:1.
Silver awards were presented to MediaCom for its joint campaign with DDB London for Kwik-Fit and Manning Gottlieb OMD for its joint campaign with RKCR/Y&R for Virgin Trains.
Media Planning Group also took a bronze award for its joint campaign with VCCP, for ING Direct.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email