Harvest Digital to work with charity

Charity group Breakthrough Breast Cancer has appointed Harvest Digital to manage its search engine marketing. Harvest will manage keyword creation, optimisation and bidding on the main search engines, such as Google and Yahoo!.

The campaign clicks through to a landing page, created in-house, on www.breakthrough.org.uk, featuring calls to action that users can click to sign up for monthly donations or to make a single payment.

The agency has been appointed with immediate effect, ahead of a series of fundraising and high profile events this Thursday, to mark "wear it pink" day, the culmination of the charity's Breast Cancer Awareness Month.

Recent campaigns from the charity include a call for better screening for women over 70 and a breast awareness campaign called "TLC: Touch, Look, Check"

Emma Wilson, director at Harvest Digital, said: "Breakthrough Breast Cancer is an established charity brand but has yet to fully exploit online marketing. We are working with them to prove the channel as a new donor recruitment method, starting with search marketing."

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