The brief centres on Eckoh Techologies' consumer-facing business Connection Makers, which provides consumer entertainment services, including dating and chat via text messaging, voice-based and WAP technology. Its clients include white goods manufacturer Electrolux, Vue cinemas, bookies William Hill and ITV.
Marcus King, managing director of Connection Makers, said: "We were impressed with AdConnection, as it was able to demonstrate a clear understanding of our business objectives and was able to deliver improved pricing and return for our marketing expenditure that we are sure will deliver success."
Declan Reddington, MD of AdConnection, added: "This is a very exciting win for the agency, as it reinforces our credentials in the mobile content market. Connection Makers is a key player in this sector and we look forward to working with the team."
AdConnection was appointed by online retailer CD WOW! in early September on a £1m media planning and buying brief.
The win followed a three-way pitch and focuses on a TV campaign, which began last month and runs until December in both the UK and Ireland. Created by Spin, the ad features major releases, including the new Robbie Williams album, alongside information about a reduction in the CD WOW! pricing structure.