AdConnections wins £3.5m Eckoh Technologies account

AdConnection has won the £3.5m Eckoh Technologies media planning and buying account previously held by Acumen and Media Planning Group.

The brief centres on Eckoh Techologies' consumer-facing business Connection Makers, which provides consumer entertainment services, including dating and chat via text messaging, voice-based and WAP technology. Its clients include white goods manufacturer Electrolux, Vue cinemas, bookies William Hill and ITV.

Marcus King, managing director of Connection Makers, said: "We were impressed with AdConnection, as it was able to demonstrate a clear understanding of our business objectives and was able to deliver improved pricing and return for our marketing expenditure that we are sure will deliver success."

Declan Reddington, MD of AdConnection, added: "This is a very exciting win for the agency, as it reinforces our credentials in the mobile content market. Connection Makers is a key player in this sector and we look forward to working with the team."

AdConnection was appointed by online retailer CD WOW! in early September on a £1m media planning and buying brief.

The win followed a three-way pitch and focuses on a TV campaign, which began last month and runs until December in both the UK and Ireland. Created by Spin, the ad features major releases, including the new Robbie Williams album, alongside information about a reduction in the CD WOW! pricing structure.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email