International ad manager Gareth Jones will be based in London, and represents the first sales presence for Nytimes.com in Europe. His appointment follows a decision by the New York Times Company, owner of the Times and the International Herald Tribune, to take European sales in-house.
The New York Times's contract with sales-house Publicitas ends in January, after which the Tribune's own sales team will handle the European market.
Jones joins from Global Media & Publishers LLC in Lausanne, Switzerland, where he was the sales and marketing manager representing various international publications and their respective websites, including the FT.
He said: "Nytimes.com is the largest newspaper site in the US, and is visited by a huge number of people outside of America."