Microsoft unites its global ad portfolio

Microsoft has brought together its global advertising portfolio under a new brand name, Microsoft Digital Advertising Solutions.

The software giant is now heading to market with the brand, which covers advertising opportunities across the MSN network, Windows Live, Xbox Live and Office Online, and includes new products such as Live Search, Live Local Search, its relationship with Facebook and in-game advertising company Massive Inc.

The advertising offer is designed to target consumers at different stages of media consumption, including using PCs, Xbox, web-enabled mobile phones and PDAs.

In May, Microsoft introduced Microsoft adCenter to the UK, an advertising platform designed to provide advertisers with a one-stop shop for buying search, contextual, or display ads across Microsoft properties.

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