IPM scoops technology briefs at major airports

Interpublic-owned outdoor specialist IPM has won an estimated £2m worth of business from IT companies Intel and LogicaCMG.

Both are international projects, and will appear in major airports.

The Intel brief, which went live this month, covers Europe and Asia. IPM already handles outdoor work for Intel in the UK, and pitched with Intel's retained media agency, Universal McCann, for the international business.

The promotion, for Intel's Core 2 Duo processor, will continue into next year.

IT consultancy LogicaCMG has hired IPM for its first major pan-European outdoor campaign. The appointment is through creative ad agency Abraham Ellis and Partners Ltd, and, like the Intel brief, will target business leaders via international airports. The first work will appear at the end of the year.

International MD Chris Marjoram said: "Companies wanting to target senior business people realise airports are a good place to reach them. People are quite vulnerable when away; they concentrate on things they wouldn't otherwise notice."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email