IPM scoops technology briefs at major airports

Interpublic-owned outdoor specialist IPM has won an estimated £2m worth of business from IT companies Intel and LogicaCMG.

Both are international projects, and will appear in major airports.

The Intel brief, which went live this month, covers Europe and Asia. IPM already handles outdoor work for Intel in the UK, and pitched with Intel's retained media agency, Universal McCann, for the international business.

The promotion, for Intel's Core 2 Duo processor, will continue into next year.

IT consultancy LogicaCMG has hired IPM for its first major pan-European outdoor campaign. The appointment is through creative ad agency Abraham Ellis and Partners Ltd, and, like the Intel brief, will target business leaders via international airports. The first work will appear at the end of the year.

International MD Chris Marjoram said: "Companies wanting to target senior business people realise airports are a good place to reach them. People are quite vulnerable when away; they concentrate on things they wouldn't otherwise notice."

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