It is unclear whether the company, which is expanding rapidly in the UK, is planning to increase its media budget next year. Both Tchibo and Initiative declined to comment. However, the Omnicon-owned agency is understood to hold the account in a number of other European countries.
The German-owned company has 60 shops in the UK and an online shop at www.tchibo.co.uk, where the range changes every week. The company launched in the UK in 1991 as a coffee supplier to hotels, restaurants and offices and opened its first shop and coffee bar in Greater London in 2000. The retailer has expanded beyond coffee into food, travel and consumer goods, including homewares, technology and sports goods.