In brief

Kinetic, bet365, Flextech, Channel 4, M2M, Financial Times, BLM Red, Coca-Cola Enterprises UK, Greene King, GCap Media.

Kinetic has won the £1.3m outdoor advertising account for Slimming World. The weight loss title is shifting its entire budget from television to outdoor, and has booked an initial £1m campaign with the London Underground and six-sheets around the UK.

Betting and gaming group bet365 is to sponsor Flextech channel Bravo's coverage of Football Italia's Serie A league. The £1m-plus deal, negotiated by Flextech sales house IDS, is aimed at Bravo's primary audience of 18 to 44-year-old males.

Channel 4 has merged its TV and new media sales divisions, as it prepares for a major rollout of on-demand services later in the year. The move sees 10 online/mobile sales staff moving floors to join the TV sales team at C4's Horseferry Road headquarters.

M2M has won a £2m media planning and buying brief from cosmetic surgery specialist Transform Medical Group following a three-way pitch against Tri-Direct and Feather Brooksbank.

The Financial Times is to launch House and Home as a stand-alone weekly section on 16 September. The 12-page supplement will have an international focus.

BLM Red, the luxury brand agency owned by BLM, has won the media account for the global upmarket hotel chain Preferred Hotel Group from incumbent Elmscott. The client is increasing its media spend this year to an estimated £750,000.

Coca-Cola Enterprises UK is set to hear pitches from Mediaedge:cia, BLM and Vizeum for the £5m Capri-Sun and Appletiser account recently resigned by Walker Media.

Greene King has signed a £1m sponsorship deal with ITV's Ant and Dec's Saturday Night Takeaway. The deal, negotiated by MediaCom, will include 80 seconds of air time, exposure on ITV2 and branding on the ITV website.

GCap Media's national Classic FM station has secured an £800,000 deal with airline Emirates to sponsor its finance bulletins both on-air and online over the next seven months.

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