In Brief

ITV Local, Millwall FC, Emap, Trinity Mirror Midlands, Disney, John Ayling & Associaties, he Ad Plain, Flextech Television, CanWest Ireland Sales Ltd

- ITV Local is to go national with its service in October, it was announced at the Edinburgh TV Festival. After successful trials in the Meridien region, the broadband TV service is to expand across the UK.

- Millwall FC is taking the unusual step of advertising for fans, with a poster campaign on London's public transport network, using Viacom Outdoor's estate of bus sides and Underground poster sites. Millwall booked the campaign directly with Viacom, while Empire Design produced the creative.

- Emap's magazines, radio stations and websites are to run exclusive promotions for music download service Napster over the next three months, targeting 16 to 34-year-olds.

- Trinity Mirror Midlands is running a Disney promotion in its Birmingham Mail and Coventry Evening Telegraph titles organised by marketing services network WARL. The "Disney World of Knowledge" promotion will be supported from 11 September, with local TV, press, radio and direct marketing, devised by WARL and bought by John Ayling & Associates.

- The South West of England is set to embark on a £2.7m three-year campaign to promote the region as both a holiday destination and business centre. The holiday promotion, which debuts this Saturday, includes press, online and radio, while a business-to-business campaign will run in the press and online.

- Contract publisher and media sales house The Ad Plain is launching Tonic, a monthly news-stand magazine promoting ethical living to ABC1 women aged 30 to 55. Tonic will cover many of the traditional topics of older women's monthlies and will use celebs on its covers, but much of its editorial will have an ethical element.

- The Sportsman is to axe its Sunday edition and produce a single "weekend" newspaper with live football and racing information for the Saturday and Sunday.

- Flextech Television is to launch an Irish opt-out for its Living TV channel in a bid to create a new revenue stream and has appointed CanWest Ireland Sales Ltd (CISL) to manage the local advertising rights.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share
JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share

Get news by email