Magicalia breaks into print with Encanta acquisition

Magicalia, the online specialist publisher, has acquired magazine publisher Encanta, the special interest group which was part of the now defunct Highbury House Communications.

Magicalia, founded by joint managing directors Jeremy Tapp and Adam Laird, will go into print publishing for the first-time purchase, which comprises nine titles, including Gardens Monthly and Practical Woodworking.

It will launch websites for all its new acquisitions.

Tapp said: "We will be launching a site in each of these sectors, alongside all of these magazines."

He added that building communities around these interests would also be a goal.

"We are going to do community properly. We are as much about user participation as professional editorial content".

The majority of the content on the new sites will be free, but Tapp explained that some customers would have to pay for some premium packages.

The company is also aiming to develop e-commerce sites for its new acquisitions.

According to its co-founders, Magicalia is now actively looking in the market for further print acquisitions. Currently, Magicalia publishes specialist online sites such as Golfmagic.com and Surfmagic.com, as well as e-commerce sites like CycleSurgery.com and County-Golf.co.uk.

The Encanta acquisition, for an undisclosed sum, is expected to triple Magicalia's annual turnover.

Peter Harkness, chairman of Encanta, has now become executive chairman of Magicalia and Owen Davies, MD at Encanta, has been named as MD of print operations for Magicalia. All other Encanta staff will be retained as part of the new company.

Exponent Private Equity acquired Magicalia two months ago.

After interest from several magazine publishers, Exponent decided to invest and help build up the company through acquisition.

Encanta, which was formerly known as Highbury Nexus Special Interest Limited, was sold to Brush Colour Ltd in January as part of the final sell-off of Highbury House assets.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

UKTV backs on-demand service with animated campaign

UKTV backs on-demand service with animated campaign

UKTV is supporting the launch of UKTV Play, its new video-on-demand service, with an animated campaign.

Share
Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

Share
It's time media tapped into the bikegeist

It's time media tapped into the bikegeist

From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins.

Share

Get news by email